• 10% off your first order with the code 'WELCOME'
  • Recyclable & Biodegradable Packaging
  • Deliveries in 1-2 Days
  • Award-Winning Organic Produce



Dan McCullough

Chief Executive
Dan’s supplied London’s finest restaurants since 1994 before founding First Choice in 2001. His aim is for all our customers to be happy using us. No matter how big or small, they all get the same treatment.
Ron Maxfield

Ron Maxfield

Sales & Speciality Buying
Ron’s worked on both sides of the pass at 5-star hotels and Michelin star restaurants, attaining a star of his own at Cliveden House. His experience enhances what we’re all about: passion, quality and service.
Dan Jerome

Dan Jerome

Sales Director
Dan’s in love with anything to do with fresh produce. He loves what he does and has made loads of friends along the way. He’s been at it long enough for our customers to know that when they contact him, it will get sorted.
Chloe Cleverly

Chloe Cleverley

Head of Sales
Chloe’s all consuming passion is produce; from how it’s grown to how it’s served. She believes that customer care is imperative, communication is key, and, above and beyond anything else, passion ignites passion.

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