First Choice have been suppliers of premium fresh produce since 2001. It’s how our business began and remains at the core of what we do.

We’re ideally placed to source the best wholesale fresh produce available. We utilise suppliers across Europe and around the world to acquire an impressive array of fresh fruit and veg.

Our range is vast and includes everything from the everyday produce that are essential for any restaurant kitchen, to some truly exceptional premium fresh produce varieties that sit perfectly on any fine dining menu.

Our network of specialist buyers ensures that First Choice have access to the pick of the crop as soon as fresh produce comes into season, giving our customers unrivalled access to the best fruit and veg available on the market.

Above all we're always up for a challenge. If it's the rarest food on Earth or there's a product you want to source or a new flavour you want to acquire, our team can find it and supply it.

Speak to us today to see what premium fresh produce we can deliver to your kitchen.

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