• 10% off your first order with the code 'WELCOME'
  • Recyclable & Biodegradable Packaging
  • Deliveries in 1-2 Days
  • Award-Winning Organic Produce

Fresh Produce Wholesaler:

Quality food for your business

The Finest Fresh Produce for Wholesale Delivered
Straight to You

Just a few of our

Produce Partners

Trade Account Benefits

Welcome to the trade section of our website. For our fresh produce wholesaler section, pricing and pack sizes are different to the retail side.

Whether you’re looking for a fresh fruit and veg wholesaler, dairy produce, free-range eggs or organic produce – please place your order by adding to your basket as usual then going through the checkout section.

This order, providing we have stock, will be sent out the next day. If we do not have the stock in our wholesale section, you will receive a phone call in the morning. Please leave your contact details email and phone number at checkout.


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Seasonal Report icon Seasonal Reports

Know which produce will be available each season so you can plan your menu ahead of time.

Seasonal Chart icon Seasonal Charts

Handy at-a-glance charts for seeing our range of produce throughout the coming year.

Experience icon 19 Years of Experience

Since 2001, First Choice Produce has supplied to restaurants and hotels around London.

London Based icon London Based

Operating from a state-of-the-art catering facility in the heart of London’s New Covent Garden Market, we deliver across the London boroughs.

Don’t see what you’re looking for? Contact Us

About Our Story

Since 2001, First Choice has occupied a state-of-the-art catering facility in the heart of London’s New Covent Garden Market. Our operational standards are as high as our food standards. We know we’re only as good as our last delivery, so each and every order is tripled checked to ensure accuracy and quality, before being distributed direct to our customers via our own fleet of 27 refrigerated vehicles.

Freshly Frozen
Filling Cupboards
Artisan Producers

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Your Basket
Medium Fruit and Veg Box
Price: £32.00
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Red Velvet Cake
Price: £19.87
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Pear & Almond Tart
Price: £21.19
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Cooleeney (200G)
Price: £6.16
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