Quality Food
for your business

The Finest Fresh Produce Delivered
Straight to Your Door!

Just a few of our

Produce Partners

Trade Account Benefits

Welcome to the trade section of our website,  pricing and pack sizes are different to the retail side. Please place your order by adding to your basket as usual then going through the checkout section. This order providing we have stock will be sent out the next day, if we do not have the stock you will receive a phone call in the morning. Please leave your contact details email and phone number at checkout.

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Seasonal Report icon Seasonal Reports

Know which produce will be available each season so you can plan your menu ahead of time.

Seasonal Chart icon Seasonal Charts

Handy at-a-glance charts for seeing our range of produce throughout the coming year.

Experience icon 19 Years of Experience

Since 2001, First Choice Produce has supplied to restaurants and hotels around London.

London Based icon London Based

Operating from a state-of-the-art catering facility in the heart of London’s New Covent Garden Market, we deliver across the London boroughs.

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About Our Story

Since 2001, First Choice has occupied a state-of-the-art catering facility in the heart of London’s New Covent Garden Market. Our operational standards are as high as our food standards. We know we’re only as good as our last delivery, so each and every order is tripled checked to ensure accuracy and quality, before being distributed direct to our customers via our own fleet of 27 refrigerated vehicles.

Freshly Frozen
Filling Cupboards
Artisan Producers

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