these eggs are the freshest i have ever seen, with a great deep colour. we used to go to the supermarkets but not any more!!Claire Smythe
I can’t buy enough of these black truffle honey, it goes with so many recipes. My favorite ones being as a glaze on a roasted pheasant with some thyme or on top of ciabatta topped with some ricotta and smoked salmon. An absolute indulgent treat! The best thing about these recipes is that you can get everything you need from this website and let me tell you the quality of everything I bought from here are undeniable. The best of the best and so very convenient.Beatrice harmer
I have to say it is such a Treat to use First Choice, i have just recieved my delivery this morning after ordering the day before yesterday and was so impressed with the freshness of everything. i am so glad i found you guys.Maria Sharpes
Wow – not often lost for words but this veg box was absolutely brilliant! Everything wonderfully fresh with contents I wouldn’t usually buy on regular trips to the supermarket so, lots of new things to try. Thank you First Choice!Mary Anderson
Their produce is always the best there is, andPaul Merritt
their service and knowledge second to none.
Finding a reliable, flexible, honest and consistent quality supply of fresh produce is not always easy. Working with First Choice is how it should be. It’s all in the detail, quality and service.Jamie Welch
Professional service all round, I would recommend to anyone in the industry.Julian O’Neill
It’s well over a decade that Dan and his team have been delivering us fruit and vegetables of great quality. it’s always a pleasure to work with First Choice.Yotam Ottolenghi
After six years of service, I consider First Choice to be at the forefront of the supply chain. Seasonal, fresh & innovative products always at my door which comes from the professional team who strive for quality, service and have a passion to go that extra mile to please.Pascal Aussignac
Welcome to the trade section of our website. For our fresh produce wholesaler section, pricing and pack sizes are different to the retail side.
Whether you’re looking for a fresh fruit and veg wholesaler, dairy produce, free-range eggs or organic produce – please place your order by adding to your basket as usual then going through the checkout section.
This order, providing we have stock, will be sent out the next day. If we do not have the stock in our wholesale section, you will receive a phone call in the morning. Please leave your contact details email and phone number at checkout.
Know which produce will be available each season so you can plan your menu ahead of time.
Handy at-a-glance charts for seeing our range of produce throughout the coming year.
19 Years of Experience
Since 2001, First Choice Produce has supplied to restaurants and hotels around London.
Operating from a state-of-the-art catering facility in the heart of London’s New Covent Garden Market, we deliver across the London boroughs.
Since 2001, First Choice has occupied a state-of-the-art catering facility in the heart of London’s New Covent Garden Market. Our operational standards are as high as our food standards. We know we’re only as good as our last delivery, so each and every order is tripled checked to ensure accuracy and quality, before being distributed direct to our customers via our own fleet of 27 refrigerated vehicles.